Vice President of Wallcovering

Kravet has been selected as a 2024 US Best Managed Company for the fourth year in a row! Sponsored by Deloitte* Private and The Wall Street Journal, the program recognizes outstanding U.S. private companies and the achievements of their management teams. In addition, Kravet is proud to be Certified™ by Great Place To Work® for the third year in a row. The prestigious award is based entirely on what current employees say about their experience working at Kravet. This year, 87% of employees said it’s a great place To Work – 30 points higher than the average U.S. company.

Position summary:

Kravet is a leader in high-end, luxury home furnishings, dedicated to exceptional craftsmanship and design. Our wallpaper division is a growing and integral part of our business, and we are seeking a strategic, results-driven leader to elevate it to new heights.

The Vice President of Wallcovering will be responsible for developing and executing a comprehensive business strategy, including a sales and marketing plan segmented by brand and channel, a sourcing strategy, and a long-term growth plan. This leader will manage the division’s P&L, ensuring profitability while aligning with company-wide operations. The role requires strong industry experience, an entrepreneurial mindset, and a highly collaborative approach. Up to 40% travel is required for this position.

Key responsibilities:

Strategic Growth & P&L Management

• Develop and execute a three-year business plan, including working with the Studios on  product plans by year for company-owned/developed programs as well as third party programs.

• Collaborate with showroom merchandising teams to optimize product merchandising.

• Own and manage the wallpaper division’s P&L, ensuring sustainable profitability.

• Assess the need for a wallpaper-driven brand or an expanded Kravet-branded wallpaper collection, ensuring a competitive market approach.

Sales & Marketing

• Create and execute a sales and marketing plan, tailored to:

  • Inside & outside sales teams

  • Commercial & residential markets

  • E-commerce platforms & direct-to-consumer strategies

  • Brand-specific sales initiatives

  • Collaborate on the development of sales and marketing materials for the sales team.

• Drive sales force training initiatives to increase product knowledge and improve market penetration.

• Evaluate exclusivity opportunities to enhance the division’s competitive position, following industry best practices.

• Develop and manage relationships with represented wallcovering lines, ensuring strong sales partnerships, strategic alignment, and optimized market positioning.

Product Development & Sourcing

• Develop a unified sourcing strategy, leveraging both domestic and international suppliers to optimize cost, quality, and innovation.

• Lead an in-depth evaluation of digital printing opportunities for wallpaper and fabric, including potential investment or acquisition strategies.

• Ensure cohesive product development by assessing whether print stylists have wallpaper-specific expertise and hiring specialized talent as needed.

• Coordinate with leaders of all brands to ensure no duplication and maintain a cohesive merchandising strategy across collections.

Industry & Competitive Strategy

• Stay ahead of design and market trends, ensuring a contemporary and differentiated approach in the wallpaper category.

• Maintain a competitive edge by assessing key competitors while positioning the company uniquely in the market.

• 10+ years of experience in wallcovering, textiles, or luxury home furnishings.

• Strong P&L management experience, with a proven track record of driving revenue and profitability.

• Experience leading multi-channel sales and marketing strategies in both trade and consumer-facing markets.

• Deep industry knowledge with expertise in sourcing, product development, and supplier negotiations.

• Entrepreneurial mindset with the ability to identify growth opportunities and drive execution.

• Strong leadership and collaboration skills, with experience working cross-functionally across sales, product development, and operations.

Why Join Us?

This is a rare opportunity to lead and shape a high-potential division within a well-established luxury brand. The Vice President of Wallcovering will have the resources, creative freedom, and strategic support to make a significant impact in the high-end interiors space.